We are excited to be launching our Spring Line very soon and wanted to give you a quick glimpse behind the scenes! Make sure you follow us on Twitter or Facebook for more updates!

Hello friends,

Happy IWD! Today we celebrate women as champions, leaders and an integral part of society. This holiday has been acknowledged since the early 1900′s and has more recently become more focused on granting recognition to women for their political, economic and social achievements. In light of this the Red Earth staff would like to especially highlight the work of JaneRose Naliaka Muyoma, an artist and independent small business owner in Nairobi, Kenya with whom we partner.

JaneRose and I met for the first time in January and apart from her great creative ability, excellent craftsmanship, and passion, she is incredibly generous and just a downright lovely person. Her integrity is evident, as we have seen first hand, in every aspect of the business she founded and operates.  She is an example to her community that powerful women with a vision can make great inroads into the world of business by operating from a place of gentleness and kindness. We are honored to know her as a friend and so proud of her today as the whole world gathers to celebrate JaneRose and enterprising women like her. We remain committed to helping facilitate the growth of her business and look forward to showcasing more of her beautiful pieces for Red Earth Trading Co. Please take a moment to watch our interview with her to learn more about her work and how she began her business.

Thank you JaneRose for all that you do and all that you represent. We are exceedingly proud of you!

Evan

Red Earth Trading Co.

We are excited to release our Spring Sale! Until March 12th, we will be featuring some of our classic pieces in our store for a reduced price, so take advantage of this awesome opportunity to pick up some great pieces created by amazing artisans.

Happy Shopping!

The Red Earth Team visited the coastal city of Mombasa to see our friend and affiliate Peter Ochiel at Action Ministries. He is helping meet the needs of individuals in his community. If you would like to help him meet those needs we have opportunities to get involved here and here.

-AJ

The Red Earth team visited Raymond’s workshop to work on all the new designs coming up for Spring 2012.

-AJ

Here is a behind the scenes look at some of the new products we’ve been working on with Tom & Mutua.

-AJ

Here is some behind the scenes footage of the Red Earth team visiting the workshops of Douglas and Benson in Nairobi, Kenya.

-AJ

Alright, here’s the link to the video and a few screenshots.  Unfortunately this is as close as the camera gets to the Maasai bead bracelet, so you can’t really see what’s going on.  Let me know if you need or want anything else.

http://www.cbsnews.com/video/watch/?id=7398257n&tag=mg;cbsthismorning

The “sweetheart” pendant was our first collaborative effort with the artisans of RETCo. Alongside the purchase of their original pieces, it is important for us to build a collection of exclusive Red Earth product as we build our brand and reputation in the American market. Wonderfully executed by Benson in his workshop and well received in the States, this piece propelled our excitement and interest in the creative relationship between our staff and the individual businesses we partner with.

Order yours between now and February 8th at a discounted price!

To be entered into the contest, head over to redearthtradingco.com and sign-up for the email list at the bottom of the page.

The contest ends Wednesday, February 8th!

-AJ
Team RETCo.