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Business for Good: National Geometric


National Geometric is a philanthropic + photographic print store that connects the needs of the third world with the resources of donors in the first world through photographic prints. By purchasing a 10×15 print from National Geometric, you are directly helping the person in the photograph. The cost of the print directly reflects the amount needed to help the person photographed. Most prints are limited to a run of 1/1, making them completely original and unique.


National Geometric’s sole purpose is to put faces to the statistics that we often hear about social issues, to show compassion to those suffering, and to bring vision to the act of charitable giving. Using this new model of giving and receiving, philanthropy no longer has to be a blind and impersonal experience. National Geometric serves as the creative platform that removes the blinding barriers that separate the giver from the receiver, and unites them through the impact of art and the interconnectivity of the internet. Through photography, we are bridging the gap between the first world and the third world. There’s no need to trust a large organization to properly distribute your donation when you can see the impact that you are making for yourself. This approach to philanthropy ensures complete transparency, personal connection, and furthered humanity.


The impact and value of National Geometric is measured not only through the amount of people that they are able to help in the process of making photographs, but also in the depth of personal connections that are established between the giver and receiver. Whenever possible, a follow up photograph will be emailed to the donor showing the change that they have caused in the lives of others. Our overall goal is to unify people through art.

| Our process can be summarized in three steps |


1) Creative portraits are made of a person with a specific need that needs to be met.

Example: Lakshmi, a young girl from the Delhi slums, needs treatment for a severe burn

2) The resulting photograph is uploaded to and listed in the store as a 10×15 print and the price of the photo is the price needed to help the person in the photo.

Example: Lakshmi’s portrait is listed in our store as a 10×15 print for $45

3) A giver/donor purchases the photograph. The funds are allocated to the person in the photograph. The giver receives a print in the mail within two weeks as well as a follow up photo via email.

Example: Lakshmi is taken to the regional hospital, where her injuries are treated for the cost of $45. A photograph is emailed to donor showing Lakshmi after her treatment. Then, the donor receive a 10×15 print of Lakshmi through the mail.

Beginning Of Bloom: Artist Profile



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We knew we wanted to capture the essence of our S/S Line early on. We wanted to be able to share with you all our headspace and feelings surrounding this line in a beautiful, latest way. Becky Jones is the talented artist who helped us capture all this and more in our Beginning Of Bloom artwork. Here is a closer look at her and her creative process.



- What does art mean to you -

Art has always been a very meaningful aspect of my life. It has been the most effective method of communication for a shy person, such as myself, who has a tendency to burrow deep within self-doubt. Art has, in a sense, lent me a voice when words have a tendency to escape me. My paintings and illustrations are visual manifestations of my internal psyche, weaving images, lines, and color to tell a story or convey a feeling.

Where did you study -

I studied at the University of Tennessee in Knoxville where I earned a BFA in graphic design.



- From where do you draw inspiration -

I tend to gravitate toward a minimal aesthetic and draw inspiration from the subtle beauty that exists in nature, such as the way in which light illuminates an array of colors across a single plane, which would otherwise go unnoticed at a glance. Microscopic details within mundane façades fascinate me and rouse the compulsion to create pieces that divulge the mysterious allure they possess.

- Describe your creative process -

Much of my art has evolved organically, yet slowly and meticulously. My creative process begins with countless hours of staring off into the void, allowing my mind to wander through a library of images and concepts. I visualize the layout and components necessary to communicate a feeling or sense of a story, and then proceed to selecting colors and textures. Images unfold slowly onto paper, with either a fine tipped Micron pen or paintbrush saturated with color, as I hover inches from the surface of the illustration to ensure certain details are locked in. Though I approach each new piece with a specific plan of attack, I often improvise, finding new solutions to the problems I face along the way, and the final results always surprise me.

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- If you could be any animal, what would you be + why -

I would want to be a pygmy donkey because they are affectionate and playful. Plus, they are ridiculously adorable.


- What advice would you give to aspiring artists -

The advice I would offer any aspiring artist who lends me an ear would be the same that I have recently been muttering to myself under my breath. Abandon your insecurities and fears of failure and rejection. Instead, embrace your inner child and dreams and propel yourself into the unknown with a bold new sense of adventure. Translate your visions into beautiful works of art. Whisper if you must, but shout at the top of your lungs at every opportunity. Someone out there in the vast wilderness of life will hear you.


| Here are some of Becky’s other works |

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Meet Benson. He is our Artisan who focuses on one of a kind bone works. His business is called Ideal Bone Creations and is based in Nairobi, Kenya. Learning the skill of bone working at a young age, Benson first began hand craving with his brother. He is now a talented craftsman and an entrepreneur in his community.

Working within his local community, Benson strives to give idle youth a positive outlet. He feels that having an opportunity for success is the key to avoiding a booming crime rate and wasted youth. His desire is to pull members of the community under his wing, and into his employment, so they can have a honest means of providing for themselves and their families.

We are coming up on our sixth year of partnership with Benson, and we are excited about the growth that is on the horizon. Since partnering with Benson, he has been able to relocated to a bigger, more productive space, his staff has grown, and his business has flourished. It is our dream that through Red Earth we can help Benson, and Ideal Bone Creations, realize their dreams.

|  Shop Benson’s Full Collection  |


RESTOCK: Liz II Necklace

With our team just returning from their trip to Kenya, our ever popular Liz II Necklace is back in stock. These are limited and move quickly, so act soon. A hand cast, detailed brass pendant hanging from a delicate chain, this simple necklace is perfect for easy everyday class or layered fun. Shop now, they go fast!

ORIGINS: Gatherer’s iPhone Wallet

We always get a little extra excited when we get to work on a new leather piece. Leather is tough. It is a challenging and lengthy process to access good hides in Kenya, but this is just half the fun.

Around this time last year, we set aside days to focus on a few leather pieces we were eager to produce. Our leather Artisans, Tom + Matua, are some of the most talented craftsmen we have ever met. Being able to watch them work is a joy, and we were thrilled about these days spent creating. The piece we were focusing on was our Gatherer’s iPhone Wallet.

Striving to make something purposeful with simple style, our Gatherer’s iPhone Wallet was a design we spent time perfecting. Easily now one of our favorite pieces, no one on staff is ever spotted without theirs.

With skills as undeniable as these, the work speaks for itself. A single piece of hand-cut leather, this everyday carry is effortlessly beautiful. I still catch myself admiring each fold and mark, thinking back on days spent in Kenya and the smell and sounds of the leather shop.

/ / [SHOP] today to simplify your pockets with this timeless piece \ \


Allow us to introduce you to JaneRose. Designing jewelry since college, her unique pieces caught our eye in the market, but it was her beautiful personality that kept us wanting more.

JaneRose is passionate about her art, seeing it as her ability to touch peoples lives. Currently working from her home alongside her mother, she is striving to grow her business to be able to train the young girls in her community.  She views every necklace as a chain of progress and hope. Both her and her husband have a heart for their community and actively pursue positive growth.

As we get ready to head back to Kenya, we are thrilled to see our friend JaneRose and make further steps to growing her business. We look forward to chats around her kitchen table about hope, and maybe we’ll even get one of her famous homemade smoothies.

/ /   [SHOP] JaneRose’s full collection + [VIEW] JaneRose’s full story   \ \

Holiday Pop-Up Store [the making of]

The mall kiosk re-invented. [Currently located in Nashville's CoolSprings Galleria by the Apple store]

We never would have imagined ourselves doing a holiday pop-up in the mall… as a kiosk. But as we began to explore this foreign retail outlet we found ourselves quite excited with the possibilities. With a little thinking outside the box and a lot of elbow grease, we built something to remember.

We had to buildout the entire kiosk in a friend’s warehouse and then break it down for transport to the mall. Here’s our journey captured by photos -


Framing up









Building displays for merchandising




Breaking down and loading out for the mall


Loading in to the mall




Putting the puzzle back together


Finishing up with lighting and signage



The finished product!




Thanks for checking out the making of our kiosk. If you live in Nashville or happen to be visiting, come to the CoolSprings Galleria and say hi! We are set up right outside the Apple store.